January 31, 2011 – 8:11 pm | by Andres Agasild - MarkIT
2010 was a great year for MarkIT. We brushed off any lingering effects of the recession and increased our revenue by 42% to a historic high of 27.45 mil EUR. Our order count increased by 30% and the number of loyal customers by 22%. There were 2 724 new customers who placed their first order with us during 2010.
In 2007 we received 2 million euros of equity financing by the founders of Skype and entered a three year investment phase that generated losses due to uncapitalised items. This year we returned to profitability ahead of schedule with a 600 000 EUR improvement of our EBITDA.
Our European expansion continued by launching the service in France, Italy, Belgium, Switzerland and Holland. During the year we handled 45 000 orders in 21 European countries from 5 800 companies.
Our biggest market is still Estonia with 42% of revenue, followed by Latvia with 26%, Finland 12%, Lithuania 6% and the new markets make up 14%. The revenue from the new markets, opened in 2008-2009 doubled in 2010 and Czech Republic reached profitability faster than expected.
Another important step for us was the merger of our Latvian operations. We integrated MarkIT.lv with Hermitage Solutions that was acquired in 2008. The process went smoothly, improving sales results and profitability. As a result, MarkIT became a clear market leader in Latvia.
This year we implemented a world class way of measuring customer satisfaction called Net Promoter Score. Over 64% of our customers are enthusiastic and promoting MarkIT. Just 8% gave us negative feedback and we will work to decrease their number even further.
Our NPS score of 56 compares very well with the best in the world. Experts consider scores above 30 to be good and above 50 are excellent. Top scorers are Apple with 77 and Amazon with 74, so there is also plenty of room to improve.
In addition to measuring satisfaction we implementeda new feature to quantify the direct financial benefits achieved by using our service. The results showed 10- 14% savings on annual IT purchases.
We kept up the tempo and our commitment to develop the best online purchasing system for IT buyers. There were 12 significant updates to the software. We improved existing and added new functionality, integrated 30 new distributors, increased speed and fine-tuned usability.
On top of the satisfaction with hitting our targets we also had fun this year. We enjoyed some great relationships and feedback from our customers and a great atmosphere inside the company.
Most importantly, I believe we saved our customers lots of time and money this year. This is our mission and we believe that financial performance is just a by-product of usefulness.
