In most markets around 80% of the IT goods are delivered through 3-5 leading local distributors and than sold through thousands of re-sellers. For routine purchases the process is simply about re-seller margin, price and availability information.
IT products resemble commodities. Corporate buyers know what they need, services are in house or separately sourced. For day to day purchasing re-sellers have little use to them, true value lies with the distributors.

Our business model enables the customer to bypass the re-seller layer and buy directly from distributors based on real time comparitive prices, availability and world class product information.
In any country we operate in, the system provides access to consolidated info from all the leading distributors in that market and is supplemented by relevant international distributors - creating a marketplace with over 100 000 unique products.
