Chapter 2
Our business model
Next: Open margin concept

Automated self-service

Our system enables direct electronic purchases from a wide range of IT distributors. The  process is extensively automated from order placement to billing. Our approach has several benefits:

1. Selfservice 24/7 - place orders anytime and anywhere. Orders are electronically entered into distributors fulfillment systems for immediate shipping and not waiting in someones inbox.

2. Efficiency - selfservice and our high level of automation makes us very efficient and we can handle an almost unlimited number of orders in all shapes and sizes.

 
3. No stock
- we have no physical stock of goods which gives us a cost advantage over traditional re-sellers. There are no costs related to personnel, premises or bad stock.
 
4. Indenpendence - having no stock makes us impartial. We do not have recommend leftovers and we are not dependent on any specific brands or distributors.

5. Scalable - our business model is relatively easy to scale to new countries or to include new suppliers. We can easily respond to customer needs in those areas.

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