Each purchase a customer makes from re-sellers includes a margin, which depends on the size of the deal and level of competition. Buyers invest considerable time in tendering and price checks to make sure they are not overpaying.
Sellers do their best to protect their margins and engage in various creative pricing strategies. For example having low margins for the main product and high margins for accessories. It feels like a great deal, but the margin for the total purchase is still high. Well played.
Instead of price games MarkIT offers a fixed transparent fee for all IT purchases. Through our open margin contract the customer knows the direct product price from the distribution and the fee for using our system.
Such transparency reduces the need for tenders and price checks. In addition to time savings we also provide direct finacial benefits compared to average re-seller margins.
